Lead CRM, automation, chatbot, and appointment workflows from one platform
Ampala Leads Management CRM

AI CRM for high-impact sales teams

The CRM that tells your team what to do next, before follow-ups slow down, deals slip, or leads go cold.

★★★★★ Top-rated by sales, marketing, and operations teams

See the CRM in action.

Track leads, prioritize follow-ups, and keep every owner accountable from one dashboard.

Sales teams Field teams Service teams
app.ampala.in • Leads dashboard
Powered by AI

High Conversion Propensity

10% increase in the last 7 days

Lead source is organic
Visited pricing page in last 30 days
Follow-up recommended today
Risk of drop if owner delays response

Priority playbooks

Live

Competitor intrusion signal

Lead visited competitor comparison page twice. Trigger objection playbook.

Urgency erosion risk

Admission deadline mention has dropped. Prompt owner follow-up in 2 days.

AI recommendation

Lead responds positively to placement outcomes. Push proof-based messaging next.

New Leads

124

Qualified

38

Won Deals

17

Next actions

Today

Send placement report PDF

Completed • Mar 03, 2026

Connect with relevant alumnus

Due today • Assign to rep

Campus visit / virtual tour offer

Pending • Day 6

Present scholarship + 48hr deadline

Pending • Day 8

CRM Workspace Modules

Everything your team needs to capture, manage, automate, and close leads.

One connected workspace for lead operations, appointments, bot tools, team workflows, finance tracking, integrations, reporting, and admin controls.

Sales Workspace

Dashboard Leads Leads / Nurture / Closed Appointments Broadcast Workflow Automation

Teams and Bots

Teams Bot Workspace Bot Inbox Chatbot Builder AI Chatbot Chat Widget Setup

Knowledge and Forms

Knowledge Base Form Creation Credential Store Income / Expense Integrations Reports

Admin Controls

Settings Leads Settings Channel Configuration Webhooks Media & Storage Billing

Trusted by innovative teams worldwide

Polygon
Vertex
Nexus
Appointment Booking

Turn inquiries into scheduled calls, demos, and site visits without manual follow-up.

Let prospects book appointments from forms, campaigns, WhatsApp, or your website widget, then auto-assign owners, send confirmations, trigger reminders, and keep every booking synced with your CRM timeline.

Appointment booking module

Automate bookings, reminders, owner assignment, and CRM updates from one screen.

Booking reminder active

Next demo reminder will be sent automatically.

Create broadcast

Push one bulk campaign to WhatsApp, SMS, RCS, and Email.
Broadcast

Send bulk SMS, RCS, WhatsApp, and email campaigns to your leads from one module.

Launch broadcast campaigns to segmented lead lists, personalize messages by channel, schedule sends, attach media, and track delivery performance without jumping between separate tools.

Workflow Automation

Automate lead actions the moment your pipeline changes.

Send an SMS when a new lead enters, trigger WhatsApp when status changes, and run smart multi-day follow-up journeys automatically for low-interest leads.

Automation Flow Board

Lead journey automation in action

Live workflow active

Flowchart View

Trigger to follow-up automation
Active logic map
Trigger
Lead enters CRM

Form, ad, landing page, chatbot, or campaign adds a new record.

Before create: assign source After create: send SMS
Rule
Status changes

Whenever stage updates, the workflow checks the next communication step.

Before update: validate stage After update: WhatsApp send
Sequence
Low-interest nurture

If no engagement is detected, automation switches channels day by day.

Day 1: SMS reminder Day 2: WhatsApp nudge Day 3: RCS re-engagement
Result
Response tracked

Every message outcome is tied back to the lead timeline and reporting.

SMS delivered: 96% WhatsApp read: 82% RCS uplift: +24%

Live timeline

10:02 AM: New lead entered from website form and SMS sent.

10:14 AM: Status changed to nurture and WhatsApp update triggered.

Day 1: No reply detected, SMS follow-up queued automatically.

Sample message logic

“Still interested? Reply YES and we’ll connect today.”
Buttons: “Book Demo” • “Need Details”
RCS card with offer, timing, and callback CTA

On new lead entry

The moment a lead is created from form, ad, WhatsApp, or landing page, an automatic SMS can go out with acknowledgment, intro, or callback information.

Auto SMS trigger

On status change

Whenever a lead status moves to nurture, qualified, appointment booked, or another pipeline stage, a WhatsApp message can be triggered instantly with the next update.

WhatsApp automation

Low-interest re-engagement

If a lead is marked low interested, automation can start a sequence: Day 1 SMS, Day 2 WhatsApp, Day 3 RCS, so your team keeps following up without doing it manually.

Multi-day nurture flow

Day 1 follow-up

Send an SMS reminder on Day 1 to bring the lead back into conversation with a short response-friendly message.

Day 1 SMS

Day 2 follow-up

If the lead still does not engage, send a WhatsApp follow-up on Day 2 with richer context, media, or quick reply options.

Day 2 WhatsApp

Day 3 follow-up

On Day 3, automation can switch to RCS for a richer re-engagement message with buttons, branded visuals, and stronger call-to-action.

Day 3 RCS
Lead Management Workflow

Capture, qualify, follow up, and convert every lead from one workflow.

Ampala Leads Management CRM helps teams move faster from new inquiry to final conversion with connected lead capture, AI qualification, team routing, follow-up automation, and CRM visibility.

Stage 01

Capture from every source

Website forms, chatbot widgets, WhatsApp, campaigns, and landing pages flow into one central pipeline.

Stage 02

Qualify with AI and automation

Collect intent, budget, requirement, and urgency before handing leads to the right sales rep or support team.

Stage 03

Track movement to conversion

Assign owners, schedule follow-ups, monitor stages, and keep every conversation tied to the lead record.

Workflow View

Lead pipeline in action

Live Sync
1

Lead Captured

Website, chatbot, ads, WhatsApp

2

Qualified

Intent and requirement collected

3

Assigned

Sales owner and follow-up task set

4

Converted

Deal won and timeline recorded

Active Lead

WhatsApp API inquiry from retail brand

Hot Lead

Source

Website Chatbot

Next Action

Demo call at 4:30 PM

AI Qualified Sales Assigned Follow-up Running CRM Synced
Centralized Lead Hub

Capture everywhere. Automate instantly.

Facebook Ads, website forms, chatbot, API, ya direct WhatsApp se aane wale leads ek hi CRM hub me auto land hote hain with owner assignment, alerts, and meeting triggers.

Multi-source entry

Ads, forms, chatbot, webhooks, and landing pages se lead data directly active pipeline me push hota hai.

Smart meeting triggers

Appointment book hote hi client aur agent dono ko reminders, confirmations, aur CRM updates automatically milte hain.

Auto agent assignment

Round-robin ya source-wise logic se lead aate hi सही owner assign ho jata hai for faster response.

Lead CRM

Trigger fired

Automated action

Meeting scheduled

Client aur assigned agent ko WhatsApp aur email confirmations instantly send ho gaye.

WhatsApp Sent Email Sent
Zero-Delay Nurturing

Put your follow-ups on autopilot.

Agents bhool sakte hain, automation nahi. Entry trigger, wait logic, scheduled follow-up, aur multi-channel nurturing ko ek workflow board se control karo.

Instant triggers

Lead create hote hi SMS, WhatsApp, RCS, ya email fire karo without any manual step.

Scheduled triggers

Meeting reminder, trial expiry, ya pending response ke hisaab se timed automation sequences run karo.

Drip flow automation

Day 1 WhatsApp, Day 2 wait, Day 3 RCS ya email jaise follow-up paths low-interest leads ke liye design karo.

Workflow: Lead nurture automation
Active

Entry trigger

New lead added from chatbot and ads

Lead saved, owner assigned, first touch queued.

Instant action

Send welcome WhatsApp

Hi Rahul, thanks for your inquiry. Your sales advisor will contact you shortly.

Wait duration

24 Hours

Scheduled action

Send follow-up flow

Day 2 RCS Email Reminder SMS Fallback
Developer Ready

Connect anything. Sync everything.

Webhooks aur APIs ke through forms, ads, ERP, Tally, Google Sheets, aur custom tools ko Ampala CRM ke sath live sync me lao.

Inbound webhooks

Facebook Ads, Shopify, landing pages, ya forms se lead payload directly CRM me push karo.

Outbound webhooks

Lead convert ya status update hone par external systems ko auto data bhejo.

Zapier & Pabbly ready

No-code automation platforms ke sath fast workflow mapping.

Z
P

Status

200 OK

POST /api/v1/webhook/incoming

// New Lead Payload Received

{

"event": "lead_captured",

"source": "facebook_ads",

"timestamp": 1709845200,

"data": {

"name": "Rahul Sharma",

"mobile": "+919876543210",

"email": "rahul@example.com",

"city": "Mumbai",

"campaign": "Diwali_Offer"

}

}

Lead saved. Triggering follow-up automation...

Solutions for every team

Transform the customer journey.

View all use cases

Marketing & Promotions

Drive higher ROI with rich media campaigns on WhatsApp and RCS. Send personalized offers that customers actually want to read.

  • Conversational commerce
  • Abandoned cart recovery

Customer Care

Reduce wait times and resolve tickets faster with automated, two-way conversational routing and intelligent chatbots.

  • 24/7 automated support
  • Seamless human handoff

Operations & Security

Secure user accounts and deliver critical updates instantly with our Tier-1 global direct routing network.

  • Two-factor authentication (2FA)
  • Delivery & appointment alerts
AI Chat Widget

AI Chat Widget for
Sales and Support.

Turn your website into a live conversion and support desk. Ampala Leads Management CRM helps teams capture leads, answer questions instantly, and route qualified conversations to sales or support.

Lead Qualification Flows

Capture visitor intent, budget, requirements, and urgency before passing hot leads to your team.

Support Automation

Resolve FAQs, share onboarding details, and keep customer replies moving without waiting for human availability.

CRM and Team Handoff

Push form fills and chats into your CRM or inbox so sales and support teams can respond with full context.

CHAT WIDGET ACTIVE
Sales Ready

WEBSITE VISITOR MESSAGE

"I want pricing for WhatsApp API and chatbot setup for my sales team."

Classifying visitor intent...

AI ACTIONS

Intent: Sales Inquiry
Product Match: WhatsApp API + Chatbot
Action Triggered: Create lead and notify sales

Developer First

Integrate in minutes,
scale to billions.

We built Ampala Leads Management CRM with developers in mind. Clean REST APIs, comprehensive SDKs for major languages, and detailed documentation mean you spend less time configuring and more time building.

Unified API Architecture

Send an SMS, WhatsApp, or RCS message using the exact same endpoint. Just change the `channel` parameter.

Real-time Webhooks

Get instant delivery receipts, read statuses, and inbound messages pushed directly to your servers.

send_message.js
const { AmpalaCRM } = require('@ampala/sdk');

const client = new AmpalaCRM(process.env.AMPALA_API_KEY);

/* Send an omnichannel campaign */
const response = await client.messages.send({
  to: '+1234567890',
  channels: ['whatsapp', 'rcs', 'sms'], // Fallback logic
  content: {
    template_id: 'order_shipped_v2',
    variables: {
      order_id: '#84920',
      tracking_url: 'https://trk.it/84920'
    }
  }
});

console.log('Message queued. ID:', response.id);

Powered by our Global Super Network

Direct Tier-1 carrier connections ensuring the highest delivery rates, superior security, and lowest latency worldwide—bypassing the middlemen.

600+

Direct Carrier Connections

140B

Engagements Annually

99.999%

Enterprise API Uptime

190+

Countries Reached

Ready to upgrade your messaging?

Join thousands of businesses building better customer experiences with Ampala Leads Management CRM. Start building for free today.